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Y2K Bar God Lloyd Banks Returns To Save The Summer.

June 04, 2021

Following teasers over the past month and a half, the former G-Unit member has announced his next LP is titled The Course of the Inevitable has dropped today. It's a Y2K Summer. Bring back mixtapes & AIM, too.

Top 5 Queer Musicians To Bolster Your Essential Pride Month Playlist

June 03, 2021

Not only are they at the forefront of this bright new era of queer music, they're indie as fuck and wildly gifted. No industry plants, just succulents & filtered water cuz you know, mood & vibe & such.

Top 5 Throwback Tie Dye Cops For Summer 21

May 27, 2021

Whatever your sentiments on throwback aesthetics are, one of the hallmarks of nostalgic fashion's pins has to undeniably be the dipped DIY drip that is tie dye.

Here's a hot 5 for your summer rotation on SOULER r n.

If You're Reading This You're Too Late. Kaz Grala Is Here.

April 27, 2021

In 2020, NASCAR very consciously, correctly reimagined itself. Social awareness replaced Confederate flags, Michael Jordan replaced Winston Cigarettes, and a Boston-born STEM student scrapped his elite college engineering path to rewrite racing history. Meet Kaz Grala.

Soaky Siren x SOULER Essentials Collection Is The Wave.

April 15, 2021

Grammy-nominated Bahamas baby Soaky Siren has been an original for years. In the era of industry plants & copycat re-gens, she didn't "flow from the slush of another's wave" - she is the wave. Discover her story & shop her SOULER: Essentials curation now.

Rest In Power DMX. Honoring The Legend Gone Too Soon.

April 10, 2021

The passing of hiphop legend & cultural icon DMX is a crushing blow. Earl "DMX" Simmons gave hope to the hopeless over his 20 year career, evolving the genre & elevating hiphop's visibility across many lines previously unseen.